Terms and Conditions of Sale

Last Updated: July 1st, 2026

These Terms and Conditions of Sale ("Terms") govern the purchase of products from masha-popova.com (the "Website").

By placing an order through the Website, you agree to be bound by these Terms.

1. About Us

The Website is owned and operated by Masha Popova Ltd.

Company Number: 13028655

Registered Office:

Smithfield Studios
1 East Poultry Avenue
First Floor Studios
London EC1A 9PT
United Kingdom

VAT Registration Number: 365001628

Email: info@masha-popova.com

2. Eligibility

By placing an order, you confirm that:

• you are at least 18 years old or have the permission of a parent or legal guardian;

• the information you provide is accurate and complete; and

• you are legally capable of entering into binding contracts.

3. Products

We make every effort to display our products accurately. However, colours may vary slightly depending on your device or screen settings. All product descriptions, images and specifications are subject to change without notice.

We recommend consulting the size guide provided on the Website before placing an order. If you require further assistance, please contact us before purchasing.

All products are subject to availability.

4. Placing an Order

To place an order, select the products you wish to purchase and complete the checkout process.

After you place an order, you will receive an email confirming that we have received it. This email is an acknowledgement of your order and does not constitute acceptance. A legally binding contract is formed only when your order is dispatched.

All orders are subject to availability and acceptance by Masha Popova Ltd.

5. Acceptance of Your Order

A legally binding contract between you and Masha Popova Ltd. is formed when your order has been dispatched.

We reserve the right to refuse or cancel any order before dispatch, including where:

• a product is unavailable;

• pricing or product information is incorrect;

• payment cannot be authorised;

• we suspect fraudulent or unauthorised activity; or

• we are otherwise unable to fulfil the order.

If payment has already been taken, any amount paid will be refunded promptly.

6. Prices

All prices displayed on the Website are shown in the selected currency.

Prices displayed on the Website do not include VAT, where applicable.

Applicable VAT and any other taxes will be calculated and displayed during checkout before you complete your purchase.

Shipping charges are calculated separately and will also be shown during checkout.

We reserve the right to change prices at any time before an order is placed.

7. Customs Duties and Import Taxes

Orders shipped outside the United Kingdom may be subject to customs duties, taxes or import charges imposed by the destination country.

Unless otherwise stated during checkout, these charges are the responsibility of the customer.

For eligible orders shipped to the United States, we may offer Delivered Duty Paid (DDP) shipping. Where DDP is available and selected, applicable duties and import taxes will be collected at checkout and no additional customs charges should be payable upon delivery.

Customers remain responsible for complying with all applicable import laws in their destination country.

8. Payment

We accept payment using:

• Visa

• Mastercard

• Amex

• Apple Pay

• Google Pay

• PayPal

• Klarna

• Shop Pay

Payment must be successfully authorised before an order can be processed.

If payment cannot be authorised or is declined, we may refuse or cancel the order.

Where available, payment by instalments is provided by third-party providers such as Klarna or Shop Pay Installments. These services are subject to the terms and conditions of the relevant provider.

9. Shipping and Delivery

Delivery methods, estimated delivery times, shipping charges and available destinations are set out in our Shipping Policy.

Free shipping is available on qualifying orders over £300, subject to the conditions stated in our Shipping Policy.

Delivery times are estimates only and are not guaranteed.

We are not responsible for delays caused by customs authorities, courier services or events beyond our reasonable control.

10. Risk and Ownership

Risk in the products passes to you upon delivery.

Ownership of the products transfers to you only after full payment has been received.

11. Returns and Refunds

Our Returns Policy forms part of these Terms.

Please refer to our Returns Policy for detailed information on eligibility, procedures and refund processing.

Unless products are faulty or not as described:

• sale items cannot be returned;

• accessories are non-returnable; and

• swimwear sales are final.

Nothing in these Terms affects your statutory rights under applicable consumer law.

12. Faulty or Incorrect Items

If you receive an item that is faulty, damaged or not as described, please contact us promptly at info@masha-popova.com.

Where required by applicable law, we will repair, replace or refund the affected item.

13. Promotional Codes

Promotional codes:

• may only be used in accordance with their stated terms;

• cannot be exchanged for cash;

• cannot be combined unless expressly permitted; and

• may be withdrawn or amended at any time.

14. Intellectual Property

All content on the Website, including images, photographs, graphics, text, designs, logos and trademarks, is owned by or licensed to Masha Popova Ltd.

No content may be copied, reproduced, distributed or used without our prior written permission.

15. Limitation of Liability

Nothing in these Terms excludes or limits liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation.

Subject to the above, Masha Popova Ltd.'s liability shall be limited to the purchase price paid for the relevant product.

We shall not be liable for indirect or consequential losses except where required by law.

16. Privacy

Our collection and use of personal information is governed by our Privacy Policy and Cookie Policy.

17. Changes to These Terms

We may amend these Terms from time to time.

The version published on the Website at the time an order is placed will apply to that order.

18. Governing Law

These Terms are governed by the laws of England and Wales.

Any dispute arising out of or relating to these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales, except where mandatory consumer protection laws provide otherwise.

19. Goods Conforming to the Contract

We have a legal duty to supply goods that are in conformity with the contract. Nothing in these Terms affects your statutory rights under applicable consumer protection laws, including your rights if goods are faulty, not as described, not of satisfactory quality or not fit for their intended purpose.

20. Contact

If you have any questions regarding these Terms, please contact:

Masha Popova Ltd.

Email: info@masha-popova.com

Website Terms of Use

Last Updated: July 2nd, 2026

These Website Terms of Use ("Terms") govern your access to and use of masha-popova.com (the "Website"). By accessing or using this Website, you agree to be bound by these Terms. If you do not agree, please do not use the Website.

1. About Us

This Website is owned and operated by Masha Popova Ltd.

Company Number: 13028655
Registered Office:
1 East Poultry Avenue
First Floor Studios
London EC1A 9PT
United Kingdom

VAT Registration Number: 365001628

Email: info@masha-popova.com

2. Access to the Website

We make every effort to ensure that the Website is available and functions correctly. However, we do not guarantee that the Website, or any content on it, will always be available, uninterrupted or error-free.

We may suspend, withdraw, update or change any part of the Website without notice where necessary.

3. Permitted Use

You may use this Website only for lawful purposes and in accordance with these Terms.

You agree not to:

• use the Website in any way that breaches applicable laws or regulations;

• interfere with or disrupt the operation or security of the Website;

• introduce viruses, malware or other harmful material;

• attempt to gain unauthorised access to the Website, its servers or connected systems;

• use automated tools, bots or scraping technologies to extract content or data from the Website except where permitted by law.

4. Intellectual Property

All intellectual property rights in this Website and its content, including but not limited to garment designs, product names, campaign imagery, photographs, videos, graphics, logos, artwork, text, website design, lookbooks and other creative materials, are owned by or licensed to Masha Popova Ltd. and are protected by applicable intellectual property laws.

You may access and use this Website solely for your personal, non-commercial use. You must not copy, reproduce, modify, distribute, publish, sell, license, scrape, extract or otherwise exploit any content from this Website without our prior written consent. This includes using any content from the Website to train, develop or improve artificial intelligence, machine learning or other automated systems or models.

Any unauthorised use of the Website or its content may infringe our intellectual property rights and may result in legal action.

5. Product Information

We make every effort to ensure that the information on this Website, including product descriptions, images and pricing, is accurate.

Colours may appear differently depending on your device or screen settings. We reserve the right to correct errors, inaccuracies or omissions and to update product information without prior notice.

Information relating to purchases is governed by our Terms of Sale.

6. Third-Party Links

This Website may contain links to third-party websites or services for your convenience.

We do not control and are not responsible for the content, privacy practices or availability of third-party websites. Accessing third-party websites is at your own risk.

7. Website Availability

We do not guarantee that the Website will always be secure, available or free from bugs or viruses.

You are responsible for ensuring that your own devices and software are adequately protected when accessing the Website.

8. Limitation of Liability

Nothing in these Terms excludes or limits liability where it would be unlawful to do so.

To the fullest extent permitted by law, Masha Popova Ltd. shall not be liable for any indirect, incidental or consequential loss arising from your use of, or inability to use, the Website.

These Terms apply only to your use of the Website. Purchases made through the Website are governed separately by our Terms of Sale.

9. Changes to These Terms

We may revise these Terms from time to time.

The latest version will always be published on this page with the updated effective date.

10. Governing Law

These Terms are governed by the laws of England and Wales.

Any disputes arising out of or relating to these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales, except where mandatory consumer protection laws provide otherwise.

11. Related Policies

Please also refer to our:

• Terms of Sale

• Shipping & Returns

• Privacy Policy

• Cookie Policy

These documents should be read together where applicable.

Privacy notice

Masha Popova Ltd customer privacy notice

This privacy notice tells you what to expect us to do with your personal information.

• Contact details

• What information we collect, use, and why

• Lawful bases and data protection rights

• Where we get personal information from

• How long we keep information

• Who we share information with

• Sharing information outside the UK

• How to complain

Contact details

Email

info@masha-popova.com

What information we collect, use, and why

We collect or use the following information to provide services and goods, including delivery:

• Names and contact details

• Addresses

• Purchase or account history

• Payment details (including card or bank information for transfers and direct debits)

• Account information

• Website user information (including user journeys and cookie tracking)

• Information relating to compliments or complaints

We collect or use the following information for the operation of customer accounts and guarantees:

• Names and contact details

• Addresses

• Payment details (including card or bank information for transfers and direct debits)

• Purchase history

• Account information, including registration details

• Information used for security purposes

We collect or use the following information for service updates or marketing purposes:

• Names and contact details

• Marketing preferences

• Purchase or viewing history

• Records of consent, where appropriate

We collect or use the following information to comply with legal requirements:

• Name

• Contact information

• Financial transaction information

• Any other personal information required to comply with legal obligations

We collect or use the following personal information for dealing with queries, complaints or claims:

• Names and contact details

• Address

• Payment details

• Account information

• Purchase or service history

• Customer or client accounts and records

• Financial transaction information

• Correspondence

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.

• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.

• Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.

• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.

• Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.

• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.

• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide services and goods are:

• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

• Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

• We have a legitimate interest in collecting and using personal information to operate and improve our online store, prevent fraud, provide customer support, manage orders and returns, and maintain the security and reliability of our services. These activities help us deliver a high-quality shopping experience and operate our business efficiently. We only collect the personal information necessary for these purposes and have considered the potential impact on individuals. We believe our legitimate interests are not overridden by the rights and freedoms of our customers, as the processing is limited, proportionate, and individuals can exercise their privacy rights at any time.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:

• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

• Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

• We have a legitimate interest in maintaining secure customer accounts, preventing fraud, providing customer support, administering warranties and returns, and improving the operation of our online store. These activities help us provide a reliable service while protecting both our customers and our business. We only process the personal information necessary for these purposes and have considered the potential impact on individuals. We believe our legitimate interests are not overridden by the rights and freedoms of our customers.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

• We have a legitimate interest in sending relevant updates to existing customers about our products and services where permitted by law, responding to customer enquiries, and improving our communications. We carefully consider the impact on individuals, provide clear choices about marketing preferences, and allow recipients to unsubscribe from marketing communications at any time.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for legal requirements are:

• Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

• Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

• We have a legitimate interest in responding to customer enquiries, resolving complaints and disputes, improving our customer service, and protecting our legal rights. We only process the personal information necessary for these purposes and have considered the impact on individuals. We believe our legitimate interests are not overridden by the rights and freedoms of our customers.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Where we get personal information from

• Directly from you

How long we keep information

We retain personal information only for as long as is necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting and regulatory requirements. When personal information is no longer required, it is securely deleted or anonymised.

Our standard retention periods are as follows:

We may retain personal information for longer where required by law or where necessary to establish, exercise or defend legal claims.

For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above.

Who we share information with

Data processors

Shopify Inc

This data processor does the following activities for us: Hosts and operates our ecommerce platform, manages customer accounts, stores customer information and processes orders.

Shopify Payments

This data processor does the following activities for us: Processes card payments, including Apple Pay and Google Pay, and helps prevent fraud.

PayPal

This data processor does the following activities for us: Processes payments made using PayPal and helps verify and protect payment transactions.

Klarna

This data processor does the following activities for us: Processes Buy Now, Pay Later and instalment payments, performs payment authorisation and fraud prevention where applicable.

DHL

This data processor does the following activities for us: Delivers customer orders and provides shipment tracking using customer contact and delivery information.

Royal Mail

This data processor does the following activities for us: Delivers customer orders and provides postal and delivery services using customer contact and delivery information.

Wishlist Hero

This data processor does the following activities for us: Provides wishlist functionality and stores customers' wishlist preferences.

MLV Auto Currency Switcher

This data processor does the following activities for us: Remembers customers' preferred currency and displays prices in the selected currency.

Notify! Back in Stock (Appikon)

This data processor does the following activities for us: Manages back-in-stock notification requests and sends notifications when requested products become available.

Others we share personal information with

• Professional or legal advisors

• Relevant regulatory authorities

• Organisations we’re legally obliged to share personal information with

Sharing information outside the UK

Where necessary, we will transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place.

Organisation name: Shopify Inc.

Category of recipient: Ecommerce platform and website hosting

Country the personal information is sent to: Canada (Shopify is headquartered in Canada, although it processes data globally.)

How the transfer complies with UK data protection law: The country or sector has been assessed as providing adequate protection to data subjects (also known as Adequacy Regulations or UK data bridge)

Organisation name: PayPal

Category of recipient: Payment processing provider

Country the personal information is sent to: USA

How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)

Organisation name: Stripe

Category of recipient: Payment processing provider

Country the personal information is sent to: USA

How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)

Where necessary, our data processors may share personal information outside of the UK. When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place.

Organisation name: Shopify Inc.

Category of recipient: Ecommerce platform and cloud hosting provider

Country the personal information is sent to: Canada

How the transfer complies with UK data protection law: The country or sector has been assessed as providing adequate protection to data subjects (also known as Adequacy Regulations or UK data bridge)

Organisation name: PayPal Inc.

Category of recipient: Payment processing provider

Country the personal information is sent to: USA

How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)

Organisation name: Stripe Inc.

Category of recipient: Payment processing provider

Country the personal information is sent to: USA

How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)

How to complain

If you have any concerns about our use of your personal information, you can make a data protection complaint to us:

Email: info@masha-popova.com

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO. 

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint

Cookie Policy

1. Introduction

This Cookie Policy explains how Masha Popova Ltd. (“we”, “us”, “our”) uses cookies and similar technologies on masha-popova.com (the “Website”).

Cookies help us operate our online store, remember user preferences, support account functionality, and provide core ecommerce services.

This Cookie Policy should be read together with our Privacy Policy.

2. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They allow websites to function correctly, remember information between visits, and improve the user experience.

Cookies may be:

• Session cookies — deleted when you close your browser.

• Persistent cookies — stored until they expire or are deleted.

3. Cookies We Use

At this time, our Website primarily uses strictly necessary and functional cookies.

We do not currently use advertising, behavioural targeting, or standalone website analytics cookies.

Strictly Necessary Cookies

These cookies are essential for the Website to operate and cannot be switched off through our systems.

They support functions including:

• secure browsing and fraud prevention;

• shopping cart and checkout functionality;

• customer login and account access;

• maintaining sessions during browsing;

• processing orders and payments.

Examples may include:

Functional Cookies

These cookies help provide enhanced features and remember choices you make.

Examples may include:

These cookies help improve the shopping experience but are not used for advertising.

4. Cookies Not Currently Used

As of the Effective Date of this Policy:

• No Google Analytics or equivalent analytics platform is installed.

• No Meta/Facebook Pixel is active.

• No TikTok Pixel is active.

• No Google Ads tracking is active.

• No LinkedIn Insight Tag or similar advertising technology is active.

If this changes in the future, we will update this Cookie Policy and, where required, request consent before enabling those categories of cookies.

5. Managing Cookies

When you visit our Website, you may be presented with cookie controls depending on your location and applicable law.

You can also control cookies through your browser settings. Blocking certain cookies may affect Website functionality, including account access, checkout, saved preferences, or shopping cart features.

6. International Visitors

Our Website is available worldwide. Depending on your location, you may have additional rights relating to cookies and personal data under applicable privacy laws.

Where required, we implement appropriate safeguards when processing personal data internationally.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect operational, legal, or technical changes.

The updated version will always appear on this page with a revised Effective Date.

8. Contact Us

If you have questions about this Cookie Policy, please contact:

Masha Popova Ltd.
Email: info@masha-popova.com